Monday, March 24, 2014

T-Mobile Wants to “Decimate” Verizon’s Tower Map Campaign

We’ve all seen the advertisements where Verizon shows the map of their coverage compared to AT&T, Sprint, and T-Mobile. The map is supposed to illustrate the number of towers Verizon has equipment on, proving they have the best, most-reliable coverage in the nation. This map makes T-Mobile angry. “I want to decimate that ad campaign from Verizon,” T-Mobile Chief Technology Officer Neville Ray said to CNET in an interview Thursday. The company is taking legal action against Verizon, claiming that the campaign doesn’t accurately reflect T-Mobile’s network. Verizon’s coverage map only shows LTE capabilities of the company. Since Verizon and AT&T are almost complete with their rollouts, they have the advantage over Sprint and T-Mobile. “We prefer to compete in the marketplace, not in the courts. Our customers know what a true nationwide 4G LTE network experience feels like, map or not,” said a Verizon representative. But Ray argues that the map suggests that those few T-Mobile dots on the map represent all of the carrier’s coverage, and excludes its 2G Edge network, as well as its HSPA+ coverage, which T-Mobile considers 4G. (Source: CNET) T-Mobile has a goal to cover 250 million people by the end of the year, but Ray said he wants to push it to 280 million sometime next year.

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