Monday, December 26, 2016

Research Shows Consumers Demand More Mobile Network Capacity

Local public officials would benefit from seeing the results of a new study showing almost 100 percent of consumers use a smartphone, and 50 percent use wireless tablets. The study was commissioned by the Wireless Infrastructure Association (WIA) and performed by iGR, a market strategy consultancy specializing in the wireless and mobile communications industry. The report “Entertainment Services: The Future Is Mobile” was published on December 20.

The WIA noted several other important features from the report. Six out of ten Americans watch videos on mobile devices every day, and 20 percent will use cellular data networks even if WiFi is available. Iain Gillott, President and Founder of iGR, summarized why these facts are important to the wireless industry. He said, “Our research found that the majority of Americans view high-speed mobile access as a necessity rather than a luxury. They expect access in all locations and at all times of the day. This expectation is only going to grow stronger and stronger in coming years.” Most consumers use their phone to watch video, which uses much more data than other functions. The result is increased demand on mobile networks, and a compulsory increase in infrastructure to expand and improve those networks.

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