Beyond Greenwashing: Wireless Industry Leaders Choose Sustainability

By Martha DeGrasse, Inside Towers Contributing Analyst

Sustainability is quickly morphing from a compliance issue to a strategic advantage for companies across industries, including wireless. Employees, customers, and shareholders are all telling corporations to protect the planet, and they’re choosing to do business with those that listen. The home page of Verizon’s investor relations site features a 50-minute video on the company’s climate action focus, presented by CFO Matt Ellis. AT&T CEO John Stankey named sustainability ahead of equity, education and universal internet access when listing AT&T focus areas in his annual letter to shareholders. And T-Mobile US recently announced it has already offset 100 percent of its annual electricity use with investments in renewable energy. Continue Reading