Friday, October 28, 2016

FCC Approves Broadband Privacy in 3-2 Vote, Industry Pushes Back

Media moguls like Comcast and Verizon now have to ask customers’ permission before using or sharing much of their data, the FCC ruled yesterday.  Under the new rules, for example, a broadband provider has to ask permission before it can tell an advertiser exactly what apps the customer is using, what websites they’ve used and where they are. The new rules could make garnering revenue from mobile-housed advertising more difficult.

Although the FCC’s approved measure was a diluted version of the original submission, the telecommunications, advertising and cable industries were critical of the action. The standards are much stricter than those imposed on web-based giants like Google and Facebook, which are regulated only by the FTC, and have the broadband community citing them as unfair to competitors.

Continue Reading

No comments:

Post a Comment