Media moguls like Comcast and Verizon now have to ask customers’ permission before using or sharing much of their data, the FCC ruled yesterday. Under the new rules, for example, a broadband provider has to ask permission before it can tell an advertiser exactly what apps the customer is using, what websites they’ve used and where they are. The new rules could make garnering revenue from mobile-housed advertising more difficult.
Although the FCC’s approved measure was a diluted version of the
original submission, the telecommunications, advertising and cable
industries were critical of the action. The standards are much stricter
than those imposed on web-based giants like Google and Facebook, which
are regulated only by the FTC, and have the broadband community citing
them as unfair to competitors.