U.S.
Cellular has signed a deal with Acxiom for customer recognition, data,
enhancement, and analytics services. The Wall Street Journal reported that, “U.S. Cellular will use Acxiom's data to build a
360-degree view of its customers and markets to deliver one-to-one marketing at
scale. The deal will also provide Customer Data Integration (CDI) and data
support for customer marketing across all touch points, including mobile, email
and direct mail.”
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience and scale
to fuel data-driven results. U.S Cellular decided to work with Acxiom to
deliver excellent customer experiences and build a long lasting foundation for the
company.
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