Local public officials would benefit
from seeing the results of a new study showing almost 100 percent of
consumers use a smartphone, and 50 percent use wireless tablets. The
study was commissioned by the Wireless Infrastructure Association (WIA)
and performed by iGR, a market strategy consultancy specializing in the
wireless and mobile communications industry. The report “Entertainment Services: The Future Is Mobile” was published on December 20.
The WIA noted several other important
features from the report. Six out of ten Americans watch videos on
mobile devices every day, and 20 percent will use cellular data networks
even if WiFi is available. Iain Gillott, President and Founder of iGR,
summarized why these facts are important to the wireless industry. He
said, “Our research found that the majority of Americans view high-speed
mobile access as a necessity rather than a luxury. They expect access
in all locations and at all times of the day. This expectation is only
going to grow stronger and stronger in coming years.” Most consumers use
their phone to watch video, which uses much more data than other
functions. The result is increased demand on mobile networks, and a
compulsory increase in infrastructure to expand and improve those
networks.
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