Sprint filed suit February 7 in
federal court, alleging AT&T’s new “5G Evolution” branding on its
phones and networks that use 4G LTE technology is false advertising.
In the 27-page document
filed with the U.S. District Court in the Southern District of New
York, Sprint alleges AT&T, “has employed numerous deceptive tactics
to mislead consumers into believing” its “offering a 5th generation wireless network.”
“What AT&T touts as 5G, however,
is nothing more than an enhanced fourth generation Long Term Evolution
wireless service, known as 4G LTE Advanced, which is offered by all
other major wireless carriers,” states Sprint.
Sprint alleges AT&T seeks to gain
an unfair advantage in the race to 5G, “But calling its network “5GE”
(or “5G E” or “5G Evolution”) does not make it a 5G network and instead
deceives customers into believing it is something that it is not.”
Sprint tells the court, it’s a direct
competitor with AT&T, and AT&T’s actions “threaten Sprint’s
business and goodwill,” and “harms consumers.” Sprint also claims it’s
lost sales as a result. It does not specify an amount in damages it
seeks, stating the figure should be determined at trial. Continue Reading
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