Monday, February 11, 2019

Sprint Sues AT&T Over ‘Fake’ 5G Ads, AT&T Fights Back

Sprint filed suit February 7 in federal court, alleging AT&T’s new “5G Evolution”  branding on its phones and networks that use 4G LTE technology is false advertising.

In the 27-page document filed with the U.S. District Court in the Southern District of New York, Sprint alleges AT&T, “has employed numerous deceptive tactics to mislead consumers into believing” its “offering a 5th generation wireless network.” 

“What AT&T touts as 5G, however, is nothing more than an enhanced fourth generation Long Term Evolution wireless service, known as 4G LTE Advanced, which is offered by all other major wireless carriers,” states Sprint. 


Sprint alleges AT&T seeks to gain an unfair advantage in the race to 5G, “But calling its network “5GE” (or “5G E” or “5G Evolution”) does not make it a 5G network and instead deceives customers into believing it is something that it is not.”

Sprint tells the court, it’s a direct competitor with AT&T, and AT&T’s actions “threaten Sprint’s business and goodwill,” and “harms consumers.” Sprint also claims it’s lost sales as a result. It does not specify an amount in damages it seeks, stating the figure should be determined at trial.  Continue Reading

No comments:

Post a Comment