The
drama over the advertising industry’s first 5G case continues over an
issue that has repercussions in how the industry presents
next-generation services to consumers. The National Advertising Division
(NAD), an investigative unit managed by the Council of Better Business
Bureaus, asked Verizon to stop claiming it has the country’s first 5G
network. Verizon is appealing the decision and claims its commercials
are not misleading, reports arstechnica.
The NAD announced its recommendation to the carrier last week, Inside Towers
reported. AT&T lodged a complaint, prompting the investigation.
AT&T claimed Verizon was misleading customers by renaming parts of
its 4G network as “5GE.”
The NAD recommended Verizon change or stop the ads to avoid conveying
the message it has a 5G mobile network now. Verizon plans to launch in
April in certain markets. Continue Reading
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