Thursday, March 28, 2019

Verizon Appeals Complaints About Its ‘First to 5G’ Ads

The drama over the advertising industry’s first 5G case continues over an issue that has repercussions in how the industry presents next-generation services to consumers. The National Advertising Division (NAD), an investigative unit managed by the Council of Better Business Bureaus, asked Verizon to stop claiming it has the country’s first 5G network. Verizon is appealing the decision and claims its commercials are not misleading, reports arstechnica.

The NAD announced its recommendation to the carrier last week, Inside Towers reported. AT&T lodged a complaint, prompting the investigation. AT&T claimed Verizon was misleading customers by renaming parts of its 4G network as “5GE.”  

The NAD recommended Verizon change or stop the ads to avoid conveying the message it has a 5G mobile network now. Verizon plans to launch in April in certain markets. Continue Reading

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