Wednesday, December 1, 2021

T-Mobile Appeals Rebuke of “Most Reliable” Claims

By J. Sharpe Smith Inside Towers Technology EditorT-Mobile US, Inc. has appealed the National Advertising Division’s (NAD’s) recommendation that it discontinue claims it has the most reliable 5G network, according to third-party testing company, umlaut. The claims, which appeared in two television commercials and internet advertising, were challenged by AT&T Services, Inc. The NAD is a division of Better Business Bureau National Programs.

In support of its superior 5G network reliability claim, T-Mobile used the results of an audit report conducted by umlaut, which used crowdsourced data collected from mobile phones by software that operates in the background of apps downloaded from the Google Play app store. Continue Reading 

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