U.S. Cellular has signed a deal with Acxiom for customer recognition, data, enhancement, and analytics services. The Wall Street Journal reported that, “U.S. Cellular will use Acxiom's data to build a 360-degree view of its customers and markets to deliver one-to-one marketing at scale. The deal will also provide Customer Data Integration (CDI) and data support for customer marketing across all touch points, including mobile, email and direct mail.”
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. U.S Cellular decided to work with Acxiom to deliver excellent customer experiences and build a long lasting foundation for the company.