Smart Phone Users Believe They Shouldn’t Experience Data Issues

According to Statistic Brain last year, the United State had a total of 190,000 cell phone towers, which is a huge increase from the 900 that were reported in 1985. While cell phone towers are increasing in number, it’s been difficult to keep up with the demand of mobile subscriptions leaving some networks overwhelmed and unable to deliver optimum cell coverage.

In a recent study released by Vasona Networks, they revealed that most smart phone users expect operators to provide flawless access with zero downtime or quality issues. According to Vasona Networks, “sixty-four percent of consumers responding to the survey cited ‘good performance all the time’ as a reasonable expectation from their mobile data service provider. Just 36 percent of subscribers still think it is reasonable for there to be ‘hiccups in performance,’ ‘unavailability for extended periods’ or ‘unavailability in certain places.’”

Even though consumers expect to receive flawless service all of the time, most of them are against the placement of cell phone towers in or near their residential area. However, you can’t have spectacular cell services with no tower around. The maximum range of a cell phone tower is 21.7 miles (Source: Statistic Brain).

"Mobile Internet performance is becoming increasingly important for consumers and this survey indicates just how high a bar subscribers are setting for their service providers," says John Reister, vice president of marketing and product management for Vasona Networks. "Our findings indicate that it is no longer sufficient for mobile operators to offer a good experience most of the time across most of their network. Today, if every cell isn't delivering great performance, subscribers are being let down."

Many of the major cell are concentrating on Distribute Antenna Systems (DAS) to help boost service areas in high traffic areas where constructing a cell tower isn’t possible. DAS helps address the exponential network traffic growth at large venues and other hard to serve areas, such as sporting and entertainment venues, hospitals, college campuses, airports, hotels, conference centers and more. (Source: AT&T)